DIRECT SALES AGENCY MODEL (DSA)

Our Sales strategy will be focused on getting closer to the customers by adopting and implementing various sales initiatives, one of which will also be doorstep banking to bring services to people’s homes and places of work for upselling and cross-selling opportunities.

Components of ‘DIRECT SALES AGENCY MODEL (DSA)’ are:

  • Taking care of Pre-Credit Assessment Process in case of Loan Products;
  • Undertakeing  Primary Due Diligence Process in case of Deposit Products; and
  • Submitting required documents as per Bank’s requirement.

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